Chitosol was a product that came to market in 1999 to compete with similar products that were successfully dominating the marketplace such as, Enforma. Groff Films was hired to produce the 2nd incarnation of this project after a low budget test show was created and run successfully for the modest budget of $30,000.

From the original "black box" style show, Reggie Groff added powerful imagery to bring entertaining qualities while maximizing the sales throughput. From high-end 3-D animation that demonstrated the fat absorption process to a non-traditional set for our pitch people, our program grabbed viewer’s attention.
The host and doctor broke the confines of the set to walk and talk scenes in a market place and beyond. Testimonials were sought by the Groff team and added an important emotional chord to the project. The original show did well bringing 3 dollars for every dollar spent, however Groff's version took off from 4 -1 ratios all the way to 6 - 1 ratios.

After 2 years, the show started to waiver and the Groff team was asked to bolster the show. Although the client was still resistant to spend much money on the update, Groff requested the re-order files and the team began to call hundreds of customers who had purchased the product at least twice. Since we could not pay these people to speak on camera and we were dealing with a product that had mixed results (in some cases, so much fat was removed that people became blocked up) it had become a full time effort for a week. Finally, we pulled together four or five new candidates including an airline stewardess who was once told that she could never be a stewardess because she was overweight. Her tearful success with Chitosol brought the show to an all time high and the product was able to be sold on television for an additional two years hitting ratios as high as 8 - 1. Although this had been Groff's first infomercial, the product grossed $285,000,000 dollars in that time.

“Using Groff Studios to film Chitosol version 2 and 3 was the best decision we ever made. The results speak for themselves. Our ratio of media dollars spent to revenue earned on the shows that Groff did, consistently exceeded projections. Reggie, Robert and the rest of the Groff team brought cutting edge thought to the recreation of the Chitosol infomercial and made it the number 1 show at the time. These kinds of productions are difficult and risky at best, but with Groff in our corner the end result was a huge success!”

Dan Longfellow
President DMI

In 2004 Groff DRTV was approached about making an infomercial for a product that was widely available but under-marketed; Omega-3 capsules. Their unique selling proposition was that they had a source for fish oil of the highest quality from Iceland. Could it work? “Yes!” Said Groff. “But only with the right combination of substantiated claims and a passionate doctor.” The clients were resistant to anything that looked like a traditional infomercial and Groff endeavored to provide them with non-traditional approaches. In the end the most traditional “Black-Box” type of infomercial was deemed most appropriate for the audience. Groff sought out an articulate physician who was in the process of writing a book on the subject. This passionate doctor, along with his book, brought credibility and substantiated claims. The end result was a successful show right out of the test. The show was further bolstered by testimonial interviews conducted by Groff, taking the project to yet another level of success. The success of the show and the Iceland Health product line caught the eye of a large nutritional product company and resulted in the eventual sale of Iceland Health at a very healthy profit.

In 2002 after an unsuccessful run at a TV campaign using a very well-known direct response company the Doctors Michael and Mary-Dan Eades along with their partner Larry McLeary approached Groff about modifying their existing show for Pentabasol to create a show that would generate calls. The Eades had previously experienced remarkable success marketing their product “The Protein Power Plan” with an infomercial produced and directed by Groff Executive producer Robert Barnes. Groff scrutinized the programs produced for Pentabasol and - much to the chagrin of the doctors - deemed them useless. By partnering with AMRG (The Pentabasol Developers), Groff came up with a cost effective solution for developing a new and compelling program. Groff found a stellar interviewer in former CNN anchor Bob Lozure. Groff sought out testimonials from past users of the product. The right combination of claims, testimonials, passionate doctors and an articulate, trustworthy host, proved successful for Pentabasol and for Groff. The initial $60,000 show budget when combined with $120,000 in dividends for Groff became a very nice $180,000. The show had a remarkable 3-year life span and is still resulting in reorders from customers who made the weight loss supplement a part of their lifestyle.