Our Objective

Groff’s objective is to simplify your entry into the direct response arena by offering you a one-stop alternative to the typically multi-company, multi-fee, multi-obstacle world of direct response. Through our network of professionals and strategic partnerships Groff can offer you valuable time and money saving opportunities while delivering superior results.

• Per inquiry campaigns
• Print campaigns
• E-commerce solutions
• Telemarketing: scripting, setup & training
• Fulfillment
• Customer service
• Payment processing
• Legal compliance
• Product testing
• Media funding - Media testing

They'll Stop, Watch, and Call…..

Groff is positioned to offer our clients/partners a wide range of creative and marketing services tailored to meet the challenging needs of direct response. Groff has 20 years of television experience coupled with more than 10 years of direct response expertise. Just their contact list alone would be an asset to anyone making a foray into the DR business. Groff driven promotions have been, and continue to be, some of the longest-lived, biggest selling campaigns in DR history. To date promotions developed by Groff team members have driven revenue well beyond One-Billion Dollars!

Through careful selection of team members and development of strategic partnerships Groff is now positioned to offer creative development for print, radio, television and web campaigns with complete media buying and testing included. Our partnerships make us unparalleled for call-center, fulfillment and customer service capabilities. This winning triad is rounded out by a hands-on approach to campaign management that will have you singing our praises all the way to the bank.

Groff DRTV understands Direct Response. We know what the message is and how to make sure your audience will get that message. They will watch, they will care and they will call. If results are what you're looking for, our unique brand of "Direct Results Television" is for you.

Per Inquiry
We have an extensive affiliate relationship with hundreds of TV and Radio Stations. Through this relationship we are able to provide media opportunities at a fixed cost per lead. By fixing your cost per lead you can control the ever-fluctuating media conditions and plan on quality leads that will be generated into sales. Each product considered for PI must first have a track record of media spending to support it’s cost per lead. New ads are not tested in this medium. Our relationships are ones built on trust with the affiliates, and we will not put our relationship at risk. For an initial run, we require a set-up fee and an initial deposit based on a 3 week rolling average. Failure to maintain the deposit will result in termination of the program. Once a product is selected it is trafficked to the media outlets, the client assumes all costs associated with media production, fulfillment and shipping. We have preferred vendors we can suggest, but any selected vendor must pass our approval prior to usage. The call center must have the capability to provide call data no a daily basis. The data required will be detailed in our work orders. Stations will be paid weekly for the leads generated. It is suggested, however not required, that close rates and sales statistics be shared about each toll free call.

Per Order

Per Order works in the same manner as the Per Inquiry; however, only select few products are allowed to utilize this medium. Upon, approval the program will roll out with a higher than normal deposit based on the affiliates willingness to proceed. The affiliate will receive either a percentage of the sale or a fixed dollar amount.

Television
We provide TV spot and infomercial media buying services across all mediums. We buy Cable, Broadcast and Syndication. All media is based on a cash-in-advance schedule to ensure low rates.

Radio

We provide Radio spot and infomercial media buying services across the nation. All media is based on a cash-in-advance schedule to ensure low rates.

We provide print media buying in Magazines and Newspapers as well as FSI’s and Mailers. Our Magazines and Newspaper campaign are traditionally based on remnant inventory, insuring the lowest possible rate. With Magazines it is crucial you can provide artwork at a moments notice; the ability to turn quick deals into revenue is crucial to having a successful Magazine campaign.

By examining unsold inventory you may have warehoused, we can convert that into usable trade credits for you. Rather than selling your unused inventory for pennies on the dollar, through our trade network we can work to get you as close to your unit cost as possible. You will receive credits towards a variety of different services. You can choose Media, Travel, IT Services, Transportation etc… You can finance new equipment or capital improvements through this method as well. Your first step is to identify the product you need to sell, present it to us with samples, agree on a price, and within days you can begin using your trade credits. Utilizing your trade credits in media can be an ideal way to test new mediums. Some media outlets will require a cash portion with the media purchases; this is usually 40% of the rate you’re actually negotiated, thus ensuring you an additional 60% off. We can work with your existing media buyers to provide the proper credit the media outlets.